Modern society is characterized by a variety of social behavior practices. On the one hand, it gives a person a variety of options for self-identification. On the other hand, it prevents him from maintaining a subjective integrity. Besides it makes it impossible to oppose mass culture to elite one as the society is not longer divided into two classes. In our view, all current cultural space can be depicted as a set of subcultural phenomena that coexist with each other. Each subculture represents a certain social element, which differs from other elements by its values and norms. Mass culture created models and standards which then were spread over the while society . Today the mainstream has lost its centrality: in fact, there is no main stream, there are many streams. People live in a world of coincident groups, a great abundance of possibilities. Single human culture is made up of many different subcultures that clearly contribute to it. Common standard is modified in the mass of secondary standards designed for different social categories. The essential idea here is that people produce their subcultures while receiving images and models from mass culture. They perceive the concepts that are transmitted via the media, adopt them through a creative process and produce a new product. Besides, there is a wide interchange of codes and artifacts between subcultures themselves . Moreover, the development of some subcultures may be based on adopting the elements of alien cultures which then assume specific national traits. And vice versa, mass culture may adopt some distinguishing features of subcultures (particularly clothing and music) for commercial purposes. So we can assert that the isolation of various subcultural groups do not give way to an impenetrable partition. The former approach considered subcultures as groups that were in some way non-normative or marginal because of their special interests and practices. They were regarded not only different from a dominating culture, but opposed and resistant to its dominating values. The new way of seeing subcultures is examining them as groups within society which mix and match different elements of different cultures to construct their own identity. Then it will be better to call them not subcultures (as prefix “sub” implies inferiority) but co-cultures.
Библиографическая ссылкаBun’kov V.A., Chibisova O.V. reconceptualization OF Subcultures // Международный журнал экспериментального образования. – 2014. – № 6-2. – С. 85-85;
URL: http://expeducation.ru/ru/article/view?id=5197 (дата обращения: 07.04.2020).